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Designers don't
just design anymore.

Become an irresistible
designer for any brand in 4 days

The only program where you don’t just learn you will actually build.
A brand that you own, not something that you will forget.

The only program where you don’t just learn you will actually build. A brand that you own, not something that you will forget.

The Scale House Showcase

Whats more in this masterclass?

ScaleHouse is a 30-day cohort that turns designers into builders — people who ship real products, not just screens. You come in with an idea. You leave having built and launched it, with AI as your unfair advantage and a room of serious builders beside you.

ScaleHouse is a 30-day cohort that turns designers into builders — people who ship real products, not just screens. You come in with an idea. You leave having built and launched it, with AI as your unfair advantage and a room of serious builders beside you.

The Breakdown

Two Phases. One Shipped Product

Two Phases. One Shipped Product

Phase one rewires how you think and gets you building. Phase two is the heads-down build, with us beside you. It ends with Demo Day where you will be presenting the thing you made.

Phase one rewires how you think and gets you building. Phase two is the heads-down build, with us beside you. It ends with Demo Day where you will be presenting the thing you made.

Phase 1

The Forge · Days 1 – 15 · 5 live sessions

Phase 1

The Forge · Days 1 – 15 · 5 live sessions

Phase 1

The Forge · Days 1 – 15 · 5 live sessions

Day 01 : The Builder Shift

  • The mindset rewire. Designer to builder. Why design sense is the unfair advantage almost nobody is using. The game you're now playing and how to play it.

Day 04 : Find Your Thing

  • Idea selection and brutal pressure-testing. You come in with ideas. You leave with one — the right one — validated and ready to build.

Day 07 : Build With AI

  • The future-shaping session. The modern builder stack, vibe-coding, agents, no-code and how one designer now ships a real product without a team.

Day 11 : Ugly V1

  • Scope it down to something you can actually ship. Kill the feature creep. Define the smallest version of your idea that is real and launchable.

Day 14 : Build In Public

  • How to build with an audience watching — turning your build into attention, proof, and your first users before you've even launched.

Day 01 : The Builder Shift

  • The mindset rewire. Designer to builder. Why design sense is the unfair advantage almost nobody is using. The game you're now playing and how to play it.

Day 04 : Find Your Thing

  • Idea selection and brutal pressure-testing. You come in with ideas. You leave with one — the right one — validated and ready to build.

Day 07 : Build With AI

  • The future-shaping session. The modern builder stack, vibe-coding, agents, no-code and how one designer now ships a real product without a team.

Day 11 : Ugly V1

  • Scope it down to something you can actually ship. Kill the feature creep. Define the smallest version of your idea that is real and launchable.

Day 11 : Ugly V1

Scope it down to something you can actually ship. Kill the feature creep. Define the smallest version of your idea that is real and launchable.

Session 1.1 :
Why Most Brands Die
  • How to build brands that feel something, not just look good because strategy is what makes people care.

  • You’ll know how to create brands that connect, stick, and actually mean something.

Session 1.2 :
Framework: The Brand Blueprint
  • How to define brand purpose, archetype, audience, positioning, personality, and competitive gap.

  • How to build a clear, structured brand foundation before design.

  • A complete Brand Blueprint document ready to guide all design decisions.

  • Clarity on what your brand stands for, who it serves, and how it stands out.

Session 1.3 :
Live Exercise
  • Select one product or brand to work on own client or hypothetical.

  • Develop the complete Brand Blueprint for the chosen brand.

  • Participate in live reviews and feedback sessions with selected participants.

Session 1.4 : The AI Strategy Boost
  • How to use AI for audience research competitor analysis and positioning.

  • More time and focus on high-quality creative direction.

  • Faster Brand Blueprint creation using AI-assisted workflows.

Phase 2

The Build Days 16–30 · build-alongs + discussions

Phase 2

The Build Days 16–30 · build-alongs + discussions

Build-along sessions

  • Vannsh building live, messy and real, alongside the cohort.

Open Office Hours

  • Bring your stuck points, get unblocked fast.

The big discussions

  • Fireside conversations on the future of design, AI, and the builders India actually needs.

Mid-Build Check In

  • Everyone shows ugly progress. No hiding, no falling behind quietly.

Session 2.1 :
The Visual Translation
  • Translating Brand Blueprint into visual direction.

  • Converting strategy into concrete visual references.

  • Moodboards that drive design instead of just aesthetics.

Session 2.2 :
Logo Design Process & Principles
  • Structured logo design workflow from sketch to presentation.

  • Ability to test and validate logo effectiveness.

  • How to choose the right logo style for a brand, not just what looks good.

  • Repeatable logo design system you can rely on.

Session 2.3 :
Live Exercise
  • How to move from idea to logo fast without losing clarity.

  • Practical workflow using AI and design tools together.

  • How to turn rough ideas into clean execution quickly.

Session 2.4 :
Color, Type & Brand System
  • Building color palettes with clear roles not random choices.

  • Thinking in systems instead of isolated design elements.

  • Strong typography pairing with clear hierarchy.

DAY 30

DEMO DAY

DAY 30

DEMO DAY

The Finish Line

Every member presents the v1 they built live, to the cohort and invited guests. It's recorded. It's the proof that you didn't just learn something, you shipped something. Most people never cross the line from idea to launched. On Day 30, you do.

The Finish Line

Every member presents the v1 they built live, to the cohort and invited guests. It's recorded. It's the proof that you didn't just learn something, you shipped something. Most people never cross the line from idea to launched. On Day 30, you do.

The Curriculum

What you walk away with?

What you walk away with?

  • A logo + full visual identity

  • A complete Brand Blueprint document

  • Lifetime access to all session recordings

  • Every AI prompt used during the masterclass

  • A brand presentation deck ready to show clients

  • A 30-day content calendar built from your brand assets

  • A brand asset library with templates, mockups, social media kit

Do I need Figma experience to join?

Basic familiarity helps, but you can follow along at any level. Brand strategy and content don’t require Figma at all.

What brand do I work on during the 4 days?

Pick one brand. Your own, a dream client, or a hypothetical. You’ll use it across all 4 days so by Day 4 it’s complete.

Are the sessions recorded?

Yes. Lifetime access to all recordings is included. Miss a session? You'll have it.

How is this different from other branding courses?

Most branding courses teach theory. This builds a brand. You’re not watching explanations, you’re doing the work in real time with live feedback on your project.

What tools will I need?

Use Figma, ChatGPT, and Freepik Spaces. Free tiers are enough, no extra cost needed.

Do I need Figma experience to join?

Basic familiarity helps, but you can follow along at any level. Brand strategy and content don’t require Figma at all.

What brand do I work on during the 4 days?

Pick one brand. Your own, a dream client, or a hypothetical. You’ll use it across all 4 days so by Day 4 it’s complete.

Are the sessions recorded?

Yes. Lifetime access to all recordings is included. Miss a session? You'll have it.

How is this different from other branding courses?

Most branding courses teach theory. This builds a brand. You’re not watching explanations, you’re doing the work in real time with live feedback on your project.

What tools will I need?

Use Figma, ChatGPT, and Freepik Spaces. Free tiers are enough, no extra cost needed.

Discover Inspiring Journeys in Design

Discover Inspiring Journeys in Design

Explore Sunday Stories for inspiring journeys in design, creativity, and growth. Discover insights and strategies for success.

Explore Sunday Stories for inspiring journeys in design, creativity, and growth. Discover insights and strategies for success.

Explore Sunday Stories for inspiring journeys in design, creativity, and growth. Discover insights and strategies for success.